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Become A Yogi - Giving a Global Yoga Lineage Its Editorial Home
Become A Yogi is the practice and teaching of Jonah Kest, third generation of the Kest yoga lineage and a Nike Master Trainer. For years the work reached the world through Instagram and a patchwork of platforms, but it had never had a home that matched its depth. Pulsenova built that home from the ground up.
The Challenge
Jonah is one of the most respected teachers of his generation, with a practice years in the making and a following spread across the globe. The teaching itself was never the problem. What was missing was a digital home that could hold it. The story lived in fragments: an Instagram grid in one place, a third-party booking tool in another, a teacher-training sign-up somewhere else again, and a visitor had to assemble the brand in their own head. A first-time visitor could not tell, at a glance, who Jonah was, what he taught, or how to begin. The craft was world-class. The digital presence was not, and that gap was quietly costing reach, trust and revenue every day.
The Strategy
We started from a single conviction. The lineage belongs at the centre of the site, not in a footnote, and everything else followed from that decision. We built one editorial system, a typographic voice, a restrained colour world and a tone that actually sounds like Jonah, and carried it across every page so the brand felt inevitable rather than assembled. The retreats and the teacher training, the two offers that move the business, were treated as the flagship journeys of the site and given room to breathe and to convert, instead of being buried as links in a menu. We planned the whole thing for a premium, international audience from the first frame, so a reader in Bali and a reader in Berlin meet the same considered experience. And we wrote it to be read slowly, the way the practice itself is meant to be done, with the calm confidence the work has earned.
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Jonah Kest, Nike Master Trainer, Become A Yogi
The Solution
The build is a Webflow site with more than eleven hand-built custom animations, each one paced so motion supports the reading rather than interrupting it. The story opens onto an interactive lineage timeline, moves through a methodology laid out as five gateways, and lands on a worldwide studios directory that maps the 25+ locations where the style is taught, the live interactive map Jonah singled out himself as something he had always wanted. Pages build in rather than snap, the navigation shifts from light to dark as each section changes beneath it, and a custom cursor keeps the whole thing feeling considered. Long-form Dharma Conversations and brand films run on Bunny.net, and the conversion funnels are wired into the tools the business already runs on, Skool for community, WeTravel for trainings and retreats, Flodesk for email and Tidycal for mentorship, so the editorial front end and the operational back end behave as one system rather than two. The photography was directed in Mexico on the Leica M11, shot at dawn and unposed, favouring the community on the mat over a single hero, so the practice looks the way it actually happens instead of a stock-image version of wellness. And all of it shipped weekly and was refined in the open, never behind a curtain.
We help businesses break digital limits
Trusted by:
Orjet Caku
Bardhi Keci
Toni Prenga
Arijana Duhanaj
Hoschiar Aziz
Agnesa Duhanaj
Martina Tufekovic
Stevie Ewashko
Jonah Kest
I hired Johannes to design a website for my pizzeria. That was the best decision! He was super reliable and hardworking. He exceeded my expectations and since the website has been online I have only received positive feedback from my guests. In addition, many new guests have become aware of us through the website. It was a huge success. I would recommend Johannes at any time!
Orjet Caku
Food Entrepreneur
From our new logo to the beautifully crafted website, every detail captures the essence of La Pecora Nera. They understood our story, our passion, and turned it into a digital experience that feels as authentic as our food. Guests now engage with us more than ever, and the feedback has been incredible. Truly a transformative experience!
Bardhi Keci
Food Enthusiast
Jo created an experience that perfectly represents Hotel Zehntscheune. The process was smooth, the communication was effortless, and the results speak for themselves. Guests are finding it easier to book, and we’ve seen a real impact on our direct reservations. Couldn’t be happier!
Toni Prenga
Hotelier & CEO
AWESOME EXPERIENCE WITH JO! Mega professional and so uncomplicated and very fast work. We had her wedding logo and menu cards made by Buehler Creative for a customer and were thrilled from the very first drafts! We always enjoy working with Jo.
Arijana Duhanaj
Event-Manager
Since working with Pulsenova, our reach in the private customer segment at Physion GmbH has significantly improved. The new website has not only led to a significant increase in appointment bookings, but customer feedback is also consistently positive. Pulsenova has really done a great job and can rightly pat herself on the back for it.
Hoschiar Aziz
CEO & Founder - Physion
His professional, personable manner and careful preparation made the collaboration perfect. He took the time to get to know us, which was reflected in perfectly coordinated motifs and details. We are grateful for the unforgettable memories of our special day.
Agnesa Duhanaj
Beauty Entrepreneur
I highly recommend Pulsenova! They were exactly the right choice for a photo shoot for my goalkeeping school. The quality of the pictures absolutely convinced me and the team was not only professional but also extremely dedicated and friendly. They exceeded every expectation and their passion for creative work was palpable. Big praise to the Pulsenova team!
Martina Tufekovic
Professional Soccerplayer
Johannes is an incredibly motivated and inspiring individual! I had the pleasure and honor of working with him on his brand strategy, and his work ethic really stood out to me. Everything he said he’d do, he did. A brand strategists work is only proven by the effort taken on the clients side. I can only imagine the quality and effort he puts behind his work with his clients is even better. With the integrity in his word, and his attention to detail you will be so happy to have chosen Pulsenova for your web design! 👌
Stevie Ewashko
Brand Strategist
Working with Johannes was a pleasure from idea to execution. He really got to know me, he interviewed me, he used AI to do his research, and the whole process felt modernized and personable. He can bring any idea to life, like the live interactive map of the yoga studios connected to our style. He lets your imagination run wild, and he is one of the best website developers I have ever worked with.
Jonah Kest
Nike Master Trainer, Become A Yogi
Editorial Webflow · Brand & Web
Jonah Kest, Nike Master Trainer, Become A Yogi
